Job Description

Position Title: Regional Director of Sales & Marketing
Location: Corporate Office – New York, NY
Reports To: Chief Commercial Officer (CCO) / Executive Vice President (EVP)

Position Summary:
The Regional Director of Sales & Marketing is responsible for leading and executing strategic sales and marketing initiatives to drive revenue growth, market share, and brand visibility across a designated portfolio of hotels within the company's management portfolio. This role provides leadership, guidance, and support to on-property sales and marketing teams, ensuring alignment with corporate strategies and operational excellence in achieving revenue goals.

Key Responsibilities:

• Leadership & Strategic Direction
• Develop and implement regional sales and marketing strategies that align with corporate objectives and maximize profitability.
• Provide leadership, coaching, and performance management to property-level Directors of Sales & Marketing and sales teams.
• Partner with General Managers, Revenue Management, and Operations teams to ensure alignment on business strategies.
• Revenue Generation & Market Growth
• Analyze market trends, demand patterns, and competitive performance to identify new business opportunities.
• Drive market share growth in all segments including corporate, group, leisure, and transient business.
• Collaborate with the revenue management team to optimize pricing, inventory, and channel distribution strategies.
• Sales & Marketing Execution
• Oversee the development and execution of marketing plans, campaigns, and promotions for the assigned portfolio.
• Support hotel teams in key account management, contract negotiations, and business development efforts.
• Represent the company at major trade shows, networking events, and industry conferences to strengthen relationships and attract new business.
• Brand Standards & Corporate Initiatives
• Ensure adherence to brand standards, corporate guidelines, and approved messaging in all sales and marketing efforts.
• Implement and monitor sales processes, CRM systems, and reporting tools to track progress and performance.
• Performance Analysis & Reporting
• Monitor revenue performance, sales activities, and marketing ROI across the portfolio.
• Prepare and present performance reports and business reviews to corporate leadership.

Qualifications & Experience:

• Bachelor's degree in Hospitality Management, Marketing, Business Administration, or related field; Master's degree preferred.
• Minimum 7–10 years of progressive sales and marketing experience in the hospitality industry, with at least 3 years in a regional or multi-property leadership role.
• Strong track record of delivering revenue growth and market share gains.
• Proven ability to develop and maintain strong business relationships with clients, partners, and internal stakeholders.
• Expertise in revenue management, digital marketing, and CRM systems.
• Excellent communication, presentation, and negotiation skills.
• Ability to travel up to 40% of the time.

Core Competencies:

• Strategic Thinking & Execution
• Leadership & Team Development
• Results-Driven Mindset
• Analytical & Financial Acumen
• Relationship Building & Client Focus
• Adaptability & Resilience

Benefit Package:

• Medical, Dental, and Vision coverage
• 401(k) retirement plan
• 8 federal holidays annually
• Vacation and sick time accrual
• Paid annual corporate vacation for her and one family member
• Life insurance
• Short-Term Disability insurance
• Paid professional learning opportunities
• Employee discounts
• Employee Assistance & Wellness Program
• Workers' Compensation safety coverage

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